Facial aesthetic treatments - dental practices not complying with advertising standards…

Advertising Standards and Online Advertising

The technological transformation and automation of digital content delivery has revolutionized the advertising industry. Increased reliance on automation has also led to requirements for standardization of advertising formats. This paper examines how the memorability of banner advertising changed with the introduction of new standards regularizing the size of display advertising. Using data fro...

Should Advertising by Aesthetic Surgeons be Permitted?

Should Advertising by Aesthetic Surgeons be Permitted?

Cosmetic, aesthetic and cutaneous surgical procedures require qualified specialists trained in the various procedures and competent to handle complications. However, it also requires huge investments in terms of infrastructure, trained staff and equipment. To be viable advertising is essential to any establishment which provides cosmetic and aesthetic procedures. Business men with deep pockets ...

Standardization, Standards and Online Advertising

The technological transformation and automation of digital content delivery has revolutionized the media industry. Increased reliance on automation has also led to requirements for standardization of content-delivery formats. This paper examines how the memorability of banner advertising changed with the introduction of new standards regularizing their format. Using data from randomized field t...

Novel Fractional Treatments with VSP Erbium YAG Aesthetic Lasers

Indications for use of the Er:YAG laser are continuously expanding. In this paper, the latest Pixel Screen Technology (PST) fractional technique for minimally invasive Er:YAG skin rejuvenation is presented. The fractional technique is based on a concept of producing an array of microscopic wounds on the skin surface that are rapidly reepithelialized by the surrounding, undamaged tissue, thus sp...